The Apple Watch is a bold device, the product of a brand trying to shake up a stuttering smartwatch market and prove that, once again, it can make a niche device cool and mainstream.
The iPhone 5-and-up-compatible smartwatch comes in 38 flavors, with different case materials, colors, sizes and interchangeable Apple Watch bands. None are inexpensive.
- Buy Apple Watch - 38 mm Edelstahlgehäuse mit klassischem Lederarmband, Black AppleWatch iWatch Leder Leather 38mm at Amazon Germany for €1599.00
Starting at $349 (£299, AU$499) and peaking at an exorbitant $17,000 (£13,500, AU$24,000), this lightweight wristwatch is meant for patient early adopters and boutique store regulars.
At least you're still being active at the same time, with those steps being counted in the Apple Watch's fitness app. It's not the most comprehensive fitness tracker, but it lets me keep tabs on metrics like my steps walked, calories burned and heart rate. Surprise: I need to move more when I'm writing reviews.
But not having to fetch my phone for each and every vibration in my pocket is very much a luxury rather than a necessity, and not one every iPhone user needs - at least for the current asking price.
Why buy an Apple Watch?
Apple Watch is often oversimplified as an iPhone on your wrist, and almost everyone I have demoed it to has accidentally referred to it as "your phone." Even I slipped up once.
It's not an unreasonable comparison. The square-shaped smartwatch is like a mini iPhone; it lets me read emails, summon Siri and make and receive phone calls from my wrist.
But not having to fetch my phone for each and every vibration in my pocket is very much a luxury rather than a necessity, and not one every iPhone user needs - at least for the current asking price.
Why buy an Apple Watch?
Apple Watch is often oversimplified as an iPhone on your wrist, and almost everyone I have demoed it to has accidentally referred to it as "your phone." Even I slipped up once.
It's not an unreasonable comparison. The square-shaped smartwatch is like a mini iPhone; it lets me read emails, summon Siri and make and receive phone calls from my wrist.
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