The Watch is here.
Innovation in every interaction.
Apple Watch is unlike any device we’ve ever made. But we wanted interacting with it to be just as easy and intuitive as using your iPhone or working on a Mac. So we invented all-new ways to select, navigate, and input that are ideally suited to a smaller device worn on the wrist. The result is an experience that’s both unique to Apple Watch and quintessentially Apple.
Digital Crown. A modern twist
on a traditional feature.
Every new product we’ve introduced has been defined by a unique input device. With Apple Watch, it’s the Digital Crown. On mechanical watches, the crown has historically been used to set the time and date and to wind the mainspring. We reimagined it as a versatile tool that answers the fundamental challenge of how to magnify content on a small display. Pinching to zoom, as you do on iPhone, is impractical. But turning the Digital Crown allows you to navigate nimbly and precisely, without obstructing your view. You can zoom in and out of photos, quickly scroll through lists, input data, or press it like a button to return to the Home screen. The Digital Crown is an integral part of the Apple Watch experience.
